AI Insights · Timothy · April 2023
Top 5 Virtual Fitness Programs in Ireland Q1 2023
Explore the performance of the top 5 virtual fitness programs in Ireland during the first quarter of 2023, featuring insights on downloads, revenue, and active users.
In the first quarter of 2023, the top 5 virtual fitness programs in Ireland showcased varied performance trends across downloads, revenue, and active users. Here’s a detailed look at the metrics:
Fitbit: Health & Fitness saw a steady decline in weekly downloads, starting from 42.6K at the end of December 2022 to approximately 1.9K by the end of March 2023. Revenue fluctuated, peaking at around $25.2K in the last week of December and then dropping to $14K-$20K range throughout the quarter. Active users remained relatively stable, with slight fluctuations, starting at 112.2K at the end of December and ending at 109K by the end of March.
Strava: Run, Bike, Hike experienced a notable increase in weekly revenue, reaching approximately $17.3K towards the end of March from $10.1K at the end of December. Downloads varied, peaking at 2.5K in late January and ending the quarter with around 1.8K. Active users remained consistent, hovering around 41K-42K throughout the quarter.
The Body Coach Workout Planner had fluctuating weekly revenue, starting at $20.9K at the end of December, dipping to around $3K-$5K in February, and ending at $5.4K in late March. Downloads showed a declining trend from 1.4K in January to about 459 by the end of March. Active users saw a slight decline from 5.3K in early January to approximately 3.9K by the end of March.
Zwift: Ride and Run had a relatively stable weekly revenue, ranging between $3.4K and $5.2K. Downloads remained low, varying between 34 and 158 over the quarter. Active users also showed a slight decline, starting at 702 in late December and ending at around 500 by the end of March.
AllTrails: Hike, Bike & Run observed a fluctuating revenue trend, peaking at approximately $4.8K in early January, and stabilizing around $3.1K-$4.2K towards the end of March. Downloads showed a steady trend, averaging around 1K-1.6K throughout the quarter. Active users remained consistent, starting at 6.3K in late December and ending at around 5.3K in late March.
For more detailed insights and data, visit Sensor Tower.
